What We Do
As your business evolves; your story should evolve with it. At Narrative North, we help you shape the next part of your story with clear and practical marketing support.
We design practical plans, create the content and creative that brings them to life, run the channels that reach your audiences, and keep the day‑to‑day work moving so you can focus on running your business.
How We Work: A Simple, Practical Process
1. Get to know your story
We sit down with you to understand your business, your goals and the direction you want to head. This is where we learn your backstory, who you are, what is working, what needs attention and what success looks like for you.
2. Get the lay of the land
We take a close look at your current marketing, your website, socials, brand assets, content and systems. We also dive into your target market, your competitors and the wider landscape you operate in. This gives us a clear picture of your opportunities, gaps and the direction that will support your growth.
3. Build the plan
Once we understand your goals and your starting point, we put together a practical marketing and communications plan. It outlines the actions that will help you move forward, the channels to use and the messages to share. You will also get an estimate of the hours needed to deliver the work, so you know exactly what your retainer will look like.
4. Deliver the work
This is where we put the plan into action. You can hand us a single project or the whole lot. We act as your all round marketing and communications partner, covering planning, content, design, advertising, email, social media and the day to day delivery that keeps everything running. If you need an intensive burst to get set up, such as a new website, refreshed templates or training to bring tasks in house, we can do that too.
5. Regular check ins
Each month we sit down for a catch up to review what has been delivered, check performance and talk through your priorities for the coming weeks. You can flag anything new on the horizon, such as events, campaigns or changes in your business, and we adjust your focus and hours accordingly.
6. Ongoing support, maintenance and analytics
Once the foundations are in place, we stay with you. Some businesses prefer monthly support, others check in quarterly. Between those sessions, we keep your marketing moving. Your retainer covers the steady work that sits behind your strategy, including updates, content, scheduling, community engagement, website maintenance and regular reporting. We track your performance against the plan and your business goals, review what is working and what is not, and make changes where needed. Your support scales up or down depending on your workload and priorities. If something sits outside our toolkit, we tap into our trusted network to get it done.
Packages and retainers
We offer stand alone packages for specific jobs, such as a website build, brand refresh, campaign setup or training. These are ideal when you need one clear piece of work delivered.
Most businesses get the best return on investment from our retainer model. It gives you ongoing support across all your marketing and communications activity, along with regular reviews and the ability to shift focus as your business changes. You get consistent delivery, clear priorities and a team that adapts to what you need each month.
A retainer gives you the benefit of an entire marketing and communications department at your fingertips, rather than someone doing one task here and there. It is flexible, practical and designed to keep your communication clear and consistent all year round.
Your all‑round marketing partner
We act as your all-round marketing and communications partner. This includes planning, content, design, advertising, email, social media and the day-to-day delivery that keeps everything running. You can hand us a single project or the whole lot. Either way, we help you keep your communication clear and consistent.